MISSION

Our mission at LAIYOUI is to empower and uplift Black women by offering authentic, culturally resonant statement jewellery that inspires confidence and fosters connection. We are dedicated to celebrating Black culture and heritage through quality pieces, guided by our core values of representation, individualism, and authenticity.

VISION

The vision at LAIYOUI is to be at the forefront of empowerment and representation within the jewellery industry. LAIYOUI envisions a world where cultural diversity is celebrated, where every Black woman feels seen, heard, and valued, and where the brand serves as a catalyst for positive change and inclusivity.

INSPIRATION

Inspired by the resilience and creativity of Black women, our collections are designed to be more than just accessories—they are statements of empowerment. Each piece is carefully crafted to embody the boldness, confidence, and authenticity that define’s the essence of Black culture.

THE FOUNDERS STORY

Inspired by my roots in St. Vincent, LAIYOUI bridges heritage and empowerment through bold statement jewellery. This brand is deeply personal, born from the strength and inspiration I’ve drawn from my heritage and the remarkable Black women who have shaped my life.

As Black women, we give so much of ourselves in our careers and families, often receiving little in return. I created LAIYOUI as a space within fashion where we are genuinely seen, heard, and valued. It’s a brand that centers us and celebrates us authentically.


LAIYOUI has always felt like an ode to Black women—a love letter I’ve been writing for the last year, and now it’s finally coming to life.

I’m thrilled to finally share LAIYOUI with you.

- SORIYA

WHERE BLACK CULTURE MEETS STATEMENT JEWELLERY

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FOR US BY US.